Trending Twenty-Seventh

So Trending Twenty-Seventh is currently only active on Tumblr every 27th of each month (because that is the date the finale premiered). So far it has been successful in getting 'Wander Over Yonder' trending for roughly 24 hours.

What are your thoughts on expanding it? It's going to be a lot tougher to get it trending on Twitter and Facebook but it's certainly not impossible.

There are also suggestions of changing it to become a weekly thing, and for one month to have a 30 day theme to get WOY trending on Tumblr for a whole month. What are your thoughts on these?

This project is definitely effective as I have seen people on Tumblr and Twitter express interest in the show and the campaign due to it trending even after the show has finished.